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Animated Storytelling: Simple Steps For Creating Animation and Motion Graphics by Liz Blazer

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4. Color Sense

Enhance your story with the right palette

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Color has tremendous storytelling power. It can express emotion, clarify motivation, and even dictate the entire meaning of a piece. A farmer’s lush green field means something totally different if instead it’s yellow-brown; a hero’s ride off into the sunset becomes a ride into the depths of hell with a slight tweak in hue; a young boy’s first kiss has a different connotation if the recipient of the kiss turns green instead of blushing red.

So what are the best color choices for your story? What is just the right amount of color to use, if any at all? How can you use color to enhance the ...

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