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Animated Life by Floyd Norman

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Marketing Animation

   36

The Bold New Marketing Plan

Sometimes they'll do whatever it takes to garner an audience for their new animated feature.

Executives need reasons for success or failure. After all, it's all about survival, isn't it? It's how you cover your butt when things go wrong. If you can provide a plausible reason for success or failure, then there's a chance you've kept yourself off the firing line when your movie dies at the box office.

I've often joked about the business of marketing and the people who sell motion pictures. This includes our crazy animation business as well, because making the movie is only half the job. Granted, it's a tough task and not for the faint of heart. I guess that's why we leave the marketing ...

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