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Angewandte Marketinganalyse by Bernd Hempelmann, Guido Grunwald

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Literatur

Aaker, David A.: Win the Brand Relevance Battle and then Build Competitor Barriers, in: California Management Review, Vol. 54, No. 2, 2012, S. 43–57.

Adams, William James und Janet L. Yellen, Commodity Bundling and the Burden of Monopoly, in: Quarterly Journal of Economics, Vol. 90, Nr. 3, 1976, S. 475–498.

Adidas Group, Together We Win – Geschäftsbericht 2011, Herzogenaurach 2012, URL: http://www.hauptversammlung.de/assets/files/adidas/2012/GB_2011_De.pdf (abgerufen am: 25.01.16).

Ambrosius, Gerold, Öffentlicher Verkehr und Gemeinwirtschaftlichkeit, in: Oliver Schöller, Weert Canzler, Andreas Knie (Hrsg.): Handbuch Verkehrspolitik, Wiesbaden 2007, S. 471–489.

Asche, Thomas, Probleme der ABC-Analyse, in: Das Wirtschaftsstudium (wisu), ...

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