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Angels, Dragons and Vultures: How to Tame Your Investors And Not Lose Your Company by Simon Acland

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THE 3CS

Let me coin a new phrase that I prefer: the 3Cs. This stands for “Colleagues, Customers, and Collaborators.”

“Colleagues” is clear enough. Getting a friend, or a family member, to put money into your company so that you have to draw your own belt less tight is one thing. Having a colleague, who shares your ambitions and objectives, tighten his or her belt to the same notch as yours is quite another. Starting a business can be a lonely activity. That, of course, is the very reason some people do it; others find it easier to spread the load. Later on, perhaps, you may find that the load is not as evenly distributed as it once was (I cover that eventuality in Chapter 10), but at least it can be a fair way to start out.

“Customers” is pretty ...

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