9.3.2. Free Apps
Approximately 80% of apps on Google Play are free, and they comprise the vast majority of downloads.4 Given that users are more likely to download an app if it’s free, consider offering a free “lite” version of your app to encourage users to try it. For example, if your app is a game, you might offer a free lite version with just the first few levels. When the user has finished playing the free levels, the app would offer an option to buy through Google Play your more robust app with numerous game levels. Or, your app would display a message that the user can purchase additional levels from within the app for a more seamless upgrade (see Section 9.5). According to a recent study by AdMob, upgrading from the “lite” version is ...
Get Android™ How to Program, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
