... And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

INTRODUCTION

Businesses, business owners, and professionals—as well as sports teams and politicians—purposely reach out for people's recognition and affirmation that they have what others want. Some entities have gained elite status and positive exposure beyond their wildest dreams because they have possessed exactly what people need or desire. This kind of exposure by those who know them best—their clients, fans, and constituents—has loudly proclaimed their worth.

But getting clients to literally "go wild" about you and what you do is—for most businesspeople—slightly more elusive. First, there must be some attribute worth going wild about. Then, you have to reach out to find those who may be interested in your message and offering. Clients don't randomly stumble on a business; smart companies communicate with a target audience, in the hopes they are listening and liking and buying.

This act of reaching out is marketing.

The American Marketing Association's official definition of marketing is, "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

In other words, marketing is about attracting qualified buyers to your products or services.

There have been hundreds of thousands of books and articles written about marketing tactics, new and traditional strategies, ideas and formulas to use in your business to attract clients, convince them to buy, and then ...