... And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

Chapter 18. Media Methods to Gain Celebrity Status

Take Advantage of Hot Topics, Timely Events, and Unique Twists to Attract Attention

The word "celebrity" tends to conjure images of red carpets, paparazzi, beautiful people, and the Hollywood Hills. However the definition of a celebrity is simply someone who is well-known or famous within a society. You don't have to star in movies or be a professional athlete to earn the title.

Gaining celebrity status in your field, industry, and beyond can play an integral part in building a flourishing business. It allows you to establish yourself as the expert of choice for the media, defines your brand, and most importantly, increases your exposure, thus creating new business opportunities and ways to optimize your success.

There are a variety of methods for achieving celebrity status, but whether you choose to hire a publicist or tackle the task on your own, consider the following questions first:

What do I bring to the table? Too many people have fuzzy impressions of who they really are and what they really do for others. If you don't know, you certainly can't expect others to know. Before you start your celebrity push, make sure you know exactly what service, product, or expertise you provide that no one else can.

Can I become an expert? Those of you who aren't Academy Award winners or all-star athletes gain celebrity status by being an expert in your respective field—and then letting people know about it. This chapter will show you some ways ...