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Anatomy of a Design Proposal by Michael Janda

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Proposal Formats

We have discussed all the parts of a proposal and are now ready to create one. In this section we’ll discuss naming your proposal, delivering formal proposals, and knowing which proposal parts to include and which to leave out.

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Naming Your Proposal Document

Since most proposals will be sent digitally to your potential clients, it is important that you have a strategy for naming the proposal document. I recommend that your proposal file name contain three elements; project number, client name, and agency name.

Project Number: The project number in your file name should match the project number used in your proposal. This number ...

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