Case Studies
Including properly selected case studies in your proposal can give you an edge against your competitors. All designers should have an online portfolio but during the proposal process including a few sample projects (if they meet the right criteria) can be effective.
Include projects that are similar to the project you are proposing to create. For example, if you have some amazing branding portfolio pieces and you are pitching a new branding project, include a few examples in your proposal.
Case Study samples should be limited to a single page per case study, which should include a few meticulously selected images and a brief description of the project. Never include just one Case Study. Three to five is usually a good number to ...
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