The Request for Proposal
Regardless of your potential client’s understanding of the scope of the project, YOU must have a clear and detailed understanding of the services you will be providing before you can begin putting a proposal together. And to fully grasp the scope of the project, you must ask the right questions.
Over the years I have been approached by countless numbers of potential clients interested in having my agency complete work for them. After having a handful show up with their project scope jotted on a napkin, I realized that I needed to create a more systematic way to extract project information to help create an RFP.
An RFP is a document that details the scope of the project. Businesses that have experience working with agencies ...
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