Design Strategy
Saying that the graphic design industry is competitive is an understatement. Your proposal is often compared that of several other vendors who are all competing to land the project. Making sure that you stand out against your competition is critical. One of the most risky and successful ways to stand out is to provide a Design Strategy in your proposal submission. And when I say Design Strategy, I really mean Comps.
Doing spec work can be risky but can yield big returns. Speculative or spec work is work done for free in hopes of getting paid eventually (in our case, landing the project). The risks by including custom designed comps in your proposal are these:
• The client may not like your design comps, and you will not win the ...
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