Anatomy of a Design Proposal

Feedback Rounds

Each project you embark upon should be viewed as collaboration with your client. Their feedback is critical to the success of the project. Standard practice in the creative industry is to offer three rounds of feedback for each element within the project. For years we would spell out each delivery in the proposal in this manner:

• Comps Round 1, delivered by agency

• Feedback on Comps Round 1, by client

• Comps Round 2, delivered by agency

• Feedback on Comps Round 2, by client

• Final Comps, delivered by agency

• Approval of Final Comps, by client

This proposal practice works fine for 90 percent of clients. However, the 10 percent ...