Anatomy of a Design Proposal

Deliverables

The Deliverables section of your proposal will answer the client’s question, “What am I going to get?” This section and the Pricing section are often where the potential client will focus the most attention. That client wants to make sure that at the end of the day the expected product will be delivered at the promised price.

Your final Deliverables list should be detailed, organized, and include reference to applicable services described in the Statement of Work. Let’s examine how this could be done for the example in the Statement of Work section of the book.

To create your Deliverables list you should examine each section of your Statement of Work and ask yourself the question, “What are the tangible items I am going to deliver ...