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Analytics by Shawn Rogers, John Thompson

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CHAPTER 7 Operational Analytics: Advanced Analytics in the Modern Corporation

“Action may not always bring happiness, but there is no happiness without action.” – Benjamin Disraeli

We expect that the readers of this book are executives who are running companies in a wide range of industries and geographies around the world. Some of you may be in general management while others might be focused on specific functional areas. This chapter provides an overview of various functional areas and the ways in which we’ve seen companies use advanced analytics to improve those operations. The functional areas are presented in the order in which we’ve seen the greatest amount of return and highest number of implementations.

Marketing/Sales

In modern corporations, ...

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