Analytics at Work

 

Preface

As researchers and writers on business and management, we’ve thrown a fair number of ideas against the wall. We think they’re all great, of course, but it’s always difficult to know in advance whether a particular one will stick.

Somewhat to our surprise, the topic of “competing on analytics” stuck. We tapped into a global secular trend toward more data, more computerized analysis of it, and more orientation to fact-based decision making. Each of these trends had been slowly creeping up over time, and just about the time we started publishing in the area, they exploded. We’d attribute this timing to extreme perspicacity except for the fact that many other trends happened largely without our noticing.

So when Tom wrote an article ...