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EMBED ANALYTICS IN BUSINESSPROCESSES
IF YOU REALLY WANT to put analytics to work in an enterprise, you need to make them an integral part of everyday business decisions and business processes—the methods by which work gets done and value gets created. In an analytical enterprise, analytics can’t be relegated to a few quants squirreled away in the basement. Nor should a few isolated applications be reserved for special occasions like marketing campaigns. Rather, analytical applications and tools must be used routinely by information workers as a natural part of their daily work. When embedded in processes and workflow, analytics shift from being an occasional ancillary activity to being a consistent, routine, and natural part of doing business. ...
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