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Analytics at Work: Smarter Decisions, Better Results by Robert Morison, Jeanne Harris, Thomas Davenport

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TARGETS

Picking Your Spots for Analytics

EVERY BUSINESS WE KNOW can benefit from becoming more analytical across the board—in how it understands its customers, performs its operations, and makes its decisions. But even the most analytically oriented company needs to target its analytical efforts where they will do the most good, because resources, especially talent, are always constrained. And all business opportunities aren’t created equal—few confer breakthroughs in performance or differentiation in the marketplace.

Of course, for companies just embarking on the analytical journey, a specific business problem may be a good initial target. Perhaps customers are complaining about service or quality, or performance benchmarks show that a ...

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