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Analytics at Work: Smarter Decisions, Better Results by Robert Morison, Jeanne Harris, Thomas Davenport

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TOWARD MORE ANALYTICALDECISIONS AND BETTER RESULTS

LIFE WOULD BE A lot simpler if everything we’ve suggested up till now could be accomplished by executive fiat. But like anything worthwhile, putting analytics to work takes effort and thought. In this book, we’ve described the elements an organization needs to establish a sustainable, robust, enterprisewide analytical capability.

We want to share a final piece of advice: begin with the end in mind. We hear the devoted users of analytics say, “All the analytics in the world won’t help unless we use them to make and execute better decisions,” and we expect other firms will realize this as they become more proficient in the use of analytics.

Toward Fact-Based Decisions

Analytics at Work ...

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