Contents
Chapter 1 Why Big Data and Analytics?
Why IBM Started an Enterprise-Wide Journey to Use Analytics
Big Data and Analytics Demystified
Descriptive and Predictive Analytics
Chapter 2 Creating a Smarter Workforce
Perspective: Applying Analytics to the Workforce
Challenge: Retaining High-Value Resources in Growth Markets
Outcome: Attrition Rate Declined; Net Benefits Exceeded Expectations
Challenge: Gaining an Accurate View of What Employees Are Thinking
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