About the Authors
Babette E. Bensoussan is Managing Director of the MindShifts Group, a consulting firm specializing in strategy and competition in the Australasia region. She is widely recognized and sought after for her international expertise in competitive analysis. She has mentored and trained executives and organizations to deliver and implement competitive analysis and competitive intelligence programs. She has undertaken over 300 major studies and undertaken consulting for Australian and global Fortune 500 companies as well as SMEs in strategic business and marketing planning, competitive intelligence, and strategic analysis.
She is a Fellow and a Meritorious Award winner of the international association of Strategic and Competitive Intelligence ...
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