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An Introduction to Information Design by Andy Ellison, Kathryn Coates

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Chapter 2: Information design for specific audiences

This chapter explores the issues of usability and the audience. The more you can learn about your audience, the better-informed choices you can make about the design and how it meets the audience’s needs. This could mean the difference between a design that has longevity and something that needs costly revisions. In this chapter we explore how to identify the needs and requirements of an audience and the importance of taking these into consideration when designing.

Identifying the audience and their needs

One of the mistakes designers can make when presenting information visually is to only please the client in the process, while neglecting the needs and requirements of the intended audience. ...

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