You are previewing An Introduction to Writing for Electronic Media.
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An Introduction to Writing for Electronic Media

Book Description

"Wonderfully practical....just what every media writer needs."
Christopher H. Sterling
George Washington University

* Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions

* Outlines the key skills needed for a successful media writing career

The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it.

Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts.

Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations.

Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services.

"[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production."
Raymond Fielding, Dean Emeritus
Florida State University

Table of Contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Preface
  8. Acknowledgments
  9. 1 Getting Started: Loading the Application and Sharpening the Pencil
    1. Introduction
    2. Background
    3. Script Variations
    4. Media Differences
    5. Basic Writing Skills
    6. Language of Discrimination
    7. The Law and Censorship
    8. The Audience and Distribution
    9. Summary
    10. Be Sure To…
    11. Exercises
    12. Additional Sources
  10. 2 Media Production for Writers
    1. Introduction
    2. Writer’s Relationship with Production
    3. What Is Production?
    4. Why Production for Writers?
    5. The Language of Production
    6. Video Production Techniques
    7. Audio Production Techniques
    8. Digital and Web Production Techniques
    9. Summary
    10. Be Sure To…
    11. Exercises
    12. Additional Sources
  11. 3 Spots: Public Service Announcements, Program Promotions, and Commercials
    1. Introduction
    2. Background
    3. Public Service Announcements
    4. Promotional Announcements
    5. Commercial Announcements
    6. Audience Analysis
    7. Ethics
    8. The Law
    9. Writing Spot Copy
    10. Copywriting
    11. Copy Formatting
    12. Instructions for Dual-Column Format Using Microsoft Word
    13. Instructions for Single-Column Format Using Microsoft Word
    14. Production Values
    15. Summary
    16. Be Sure To…
    17. Exercises
    18. Additional Sources
  12. 4 News
    1. Introduction
    2. The Fourth Estate
    3. Print Newswriting Basics
    4. Electronic Newswriting Basics
    5. Newswriting Guidelines
    6. Interviewing
    7. Know Your Stylebook—Objectivity and Fairness
    8. Radio Newswriting
    9. Television Newswriting
    10. Internet Newswriting
    11. Summary
    12. Be Sure To…
    13. Exercises
    14. Additional Sources
  13. 5 Documentaries
    1. Introduction
    2. Background
    3. Types of Documentaries
    4. Script and Production Patterns
    5. Sponsored Documentaries, Biographies, and Docudramas
    6. Docudramas
    7. Documentary Preproduction Process
    8. Documentary Formats
    9. Writing a Documentary
    10. Summary
    11. Be Sure To…
    12. Exercises
    13. Additional Sources
  14. 6 Informational Productions
    1. Introduction
    2. Background
    3. Writing Corporate Media Scripts
    4. Writing Educational Media Scripts
    5. Summary
    6. Be Sure To…
    7. Exercises
    8. Additional Sources
  15. 7 Animation
    1. Introduction
    2. Background
    3. The Production Process
    4. The Writing Process
    5. Writing Techniques
    6. Summary
    7. Be Sure To…
    8. Exercises
    9. Additional Sources
  16. 8 Games
    1. Introduction
    2. Background
    3. Types of Games
    4. Writing Game Scripts
    5. Script Formats
    6. Developing Plot and Action Lines
    7. Summary
    8. Be Sure To…
    9. Exercises
    10. Additional Sources
  17. 9 Drama
    1. Introduction
    2. Background
    3. Stages of Scriptwriting
    4. Dramatic Script Formats
    5. Summary
    6. Be Sure To…
    7. Exercises
    8. Additional Sources
  18. 10 The Internet
    1. Introduction
    2. Background
    3. Types of Internet Messages
    4. E-Mail
    5. World Wide Web
    6. Types of Web Sites
    7. E-Commerce
    8. Streaming Media
    9. Audio Streaming
    10. Video Streaming
    11. Writing for the Internet
    12. E-Mail, Chat Lines, and Instant Messaging
    13. Newsgroups and Blogs
    14. Interactive Producing
    15. Interactive Writing
    16. Electronic Commerce
    17. Internet Problems
    18. Summary
    19. Be Sure To…
    20. Exercises
    21. Additional Sources
  19. 11 Future
    1. Introduction
    2. The Search
    3. Networking
    4. Internship
    5. Resume
    6. Cover Letter
    7. Portfolio
    8. Interviewing
    9. Freelancing
    10. Representation
    11. Summary
    12. Be Sure To…
    13. Exercises
    14. Additional Sources
  20. Appendix A
  21. Appendix B
  22. Appeddix C
  23. Glossary
  24. Index