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An Idea A Day

Book Description

Are you looking for a great idea or some inspiration to make your business more effective and cutting edge? Do you need to motivate and inspire your employees, shareholders or customers? Do you need to turbocharge your career? Do you want to do things different;y? By starting each day with a new idea, you can meet the challenges of modern-day business and work with energy and creativity. This bumper book contains 365 great business ideas, one for each day of the year, extracted from the world's best companies and managers. From marketing to PR, presentations to time management, starting up new businesses to reducing costs, sales to writing great copy, each idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. An Idea a Day…is a simple but potenitally powerful book for anyone seeking new inspiration and that killer application in their business and work life.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Introduction
  6. 1 Have a vision
  7. 2 Making your employees proud
  8. 3 Add some value
  9. 4 Develop a company history
  10. 5 Establish your mission
  11. 6 Instant recognizability
  12. 7 A good first impression
  13. 8 Give the product away
  14. 9 Bumper-sticker strategy
  15. 10 Establish your values
  16. 11 Consumer science sells stories
  17. 12 Feel-good advertising
  18. 13 Know your customer’s motivations
  19. 14 Adopt the right attitude
  20. 15 Make it happen
  21. 16 Imagine …
  22. 17 Build a corporate brand
  23. 18 Getting people to give you time
  24. 19 Seek out change
  25. 20 Forget impact, go for understanding
  26. 21 Find the decision maker
  27. 22 Be human
  28. 23 Take the fight to the enemy
  29. 24 Who sets the selling price?
  30. 25 Build the perfect top team
  31. 26 May the best man win
  32. 27 Piggyback on celebrity news
  33. 28 Deep-dive prototyping
  34. 29 Be available
  35. 30 Where there’s a problem there’s a cost
  36. 31 Be meritocratic
  37. 32 Put in some style
  38. 33 Tackling the tyranny of the urgent versus the important
  39. 34 Agree the impossible
  40. 35 Collaborate
  41. 36 Find the USP
  42. 37 Eliminating waste (muda)
  43. 38 Be passionate
  44. 39 Strawberries and cream
  45. 40 Respect your consumer
  46. 41 The rule of 150
  47. 42 Get them nodding
  48. 43 Do something very, very peculiar
  49. 44 Mix things up
  50. 45 Communicate in a relevant way
  51. 46 Brand spaces
  52. 47 Beware favorites
  53. 48 I think, therefore I fail …
  54. 49 Not just logical
  55. 50 Wish you were here
  56. 51 Create an entrepreneurial culture
  57. 52 End in -est
  58. 53 The tipping point
  59. 54 Bring a friend
  60. 55 Close contact
  61. 56 Create a crisis team
  62. 57 Being spaces
  63. 58 Give people a glimpse behind the scenes
  64. 59 Engage people’s emotions
  65. 60 Again and again and …
  66. 61 Reposition into a better market
  67. 62 Stand up to customers
  68. 63 What not to put on your order form
  69. 64 Create some “how-to” tips
  70. 65 Hardball
  71. 66 Be prominent on google
  72. 67 Climb the stairs
  73. 68 Focus on the wildly important
  74. 69 Create curiosity
  75. 70 Pick the segments nobody else wants
  76. 71 Stick to the vision
  77. 72 Use a “document parking” system
  78. 73 You tell me what we need to do!
  79. 74 Precision marketing
  80. 75 Set a good example
  81. 76 Use the packaging
  82. 77 The power of description
  83. 78 Get on youtube
  84. 79 Stop being judgemental
  85. 80 Define your opponent
  86. 81 Flog it on eBay
  87. 82 Avoiding commoditization
  88. 83 Help your allies to help you
  89. 84 Plan for every contingency
  90. 85 Create a top ten list
  91. 86 The usefulness of “gatekeepers”
  92. 87 Make people behave
  93. 88 Subject lines
  94. 89 Keeping your product offering current
  95. 90 Link your PR and your advertising
  96. 91 Play a game
  97. 92 Work with the team you have
  98. 93 Find the lost tribe
  99. 94 Work around inherent problems
  100. 95 Do a random act of kindness
  101. 96 Clustering
  102. 97 Whet the customer’s appetite
  103. 98 Charge what the service is worth
  104. 99 Catch your celebrity early
  105. 100 Communicate simply
  106. 101 Watch how people actually use your products
  107. 102 Support their charity
  108. 103 Clear intentions
  109. 104 The buyer’s cycle
  110. 105 Tailor your products
  111. 106 Integrate communications
  112. 107 Get your netiquette right
  113. 108 Devolve decision making
  114. 109 Brag, but do so convincingly
  115. 110 Audacity
  116. 111 Discourage the undesirables
  117. 112 Good, better, best … acceptable
  118. 113 Balancing core and the context
  119. 114 Make customers respect you
  120. 115 Think laterally
  121. 116 Go against the flow
  122. 117 Online copy that grows your business
  123. 118 Benchmark yourself
  124. 119 Servant leadership
  125. 120 Turning the supply chain into a revenue chain
  126. 121 Be humorous
  127. 122 The wonders of “B”
  128. 123 Work with the negative aspects of your product
  129. 124 Use complaints as a springboard
  130. 125 Go to the source of customers
  131. 126 Practice democracy
  132. 127 Form a club
  133. 128 Reinvention
  134. 129 Bring in the scientists
  135. 130 Be afraid, be very afraid
  136. 131 Build a new distribution channel
  137. 132 Think small
  138. 133 March towards the sound of the guns
  139. 134 Make your customers laugh
  140. 135 Lifestyle brands
  141. 136 Keep them waiting
  142. 137 Don’t waste customers’ time
  143. 138 Do good by stealth
  144. 139 Aim at influencing particular result areas
  145. 140 Give the team the tools to do the job
  146. 141 It came from outer space
  147. 142 Vendor lock-in
  148. 143 Do something incongruous
  149. 144 Breaking the ice
  150. 145 Developing a sales culture
  151. 146 Avoid giving a discount
  152. 147 Have a startling brand
  153. 148 Create followers
  154. 149 Write more and double your profits
  155. 150 Move from the general to the particular
  156. 151 Empowering your customers
  157. 152 Show to sell
  158. 153 Make use of checklists
  159. 154 Quick wins
  160. 155 Write a reverse pyramid
  161. 156 The sound of silence
  162. 157 Follow your instincts
  163. 158 Follow up on customers later
  164. 159 Mass customization
  165. 160 Over to you
  166. 161 Develop your news sensitivity
  167. 162 Encourage diversity
  168. 163 Tap into country-of-origin effect
  169. 164 Get the competition into the discussion
  170. 165 Create a photo opportunity
  171. 166 Cancellation as a time saver
  172. 167 Be authentic
  173. 168 Scenario planning
  174. 169 Love your customers, love what they love
  175. 170 Gaining acceptance
  176. 171 Check out the blogs
  177. 172 Transform the team
  178. 173 Don’t compete
  179. 174 What do you mean “If”?
  180. 175 Herding cats
  181. 176 Let the plant grow
  182. 177 Six-hat thinking
  183. 178 Set an ambush
  184. 179 Engaging with the audience
  185. 180 See the bigger picture
  186. 181 Make the product easy to demonstrate
  187. 182 Know when to leave well alone
  188. 183 Give people autonomy
  189. 184 Use your customers’ timing
  190. 185 Age-sensitive management
  191. 186 Soldiering on
  192. 187 Create a feature
  193. 188 Surviving a downturn
  194. 189 Zero tolerance and the staff kitchen
  195. 190 Enhancing customers’ recall of you
  196. 191 To meet or not to meet …
  197. 192 Encourage real debate
  198. 193 I really must apologize …
  199. 194 Built-in obsolescence
  200. 195 Write a letter
  201. 196 Lose your ego
  202. 197 Make it fun
  203. 198 Staring into space
  204. 199 Tips for powerful emails
  205. 200 Communicate the vision
  206. 201 Run a survey
  207. 202 Redefine your audience
  208. 203 Are you standing comfortably?
  209. 204 Avoid duplicating information unnecessarily
  210. 205 Use a spoken logo
  211. 206 Learning together
  212. 207 Write a feature
  213. 208 Thinking ahead
  214. 209 Allow choice to drive decisions
  215. 210 Be resourceful!
  216. 211 Building trust
  217. 212 Let your enemies talk
  218. 213 Give a gift that really does something
  219. 214 The last word
  220. 215 Allow for the unexpected
  221. 216 Learn from failure
  222. 217 Piggyback your story
  223. 218 Avoiding a common confusion
  224. 219 Employee value proposition
  225. 220 Anyone have anything to say?
  226. 221 Guarantee as much as you can
  227. 222 Set the price, even on things you are giving away
  228. 223 Good enough
  229. 224 Write a newsletter
  230. 225 TBA—to be avoided
  231. 226 Resolve to “blitz the bits”
  232. 227 Use visual aids even when you cannot
  233. 228 Innovations in day-to-day convenience
  234. 229 Become sustainable
  235. 230 Milk those cows!
  236. 231 Do you dissolve your worries in a solution?
  237. 232 Keep a sense of burning urgency
  238. 233 Write a case study
  239. 234 Give yourself some time rules
  240. 235 Be firm
  241. 236 Make your customer improve your productivity
  242. 237 Intelligent negotiating
  243. 238 Bite-sized and manageable
  244. 239 Make sure you’re not inadvertently increasing costs!
  245. 240 Make small improvements
  246. 241 Sponsor something in B2B
  247. 242 Do a swap
  248. 243 The right weight of case
  249. 244 Never compete with interruptions
  250. 245 Experiential marketing
  251. 246 Be bold in a crisis
  252. 247 Bait the hook
  253. 248 Drive the culture right through the organization
  254. 249 Hold a competition
  255. 250 Never tell obvious lies
  256. 251 Be demanding
  257. 252 Put yourself on your website
  258. 253 Valuing instinct
  259. 254 Show people the competition
  260. 255 One thing at a time—together
  261. 256 Communicate in crisis
  262. 257 Keep customers thinking of you
  263. 258 Tell the whole story
  264. 259 A taxing question
  265. 260 Avoid purposeless meetings
  266. 261 Ask for referrals
  267. 262 Cannibalizing
  268. 263 Focus on the key issue for your customer
  269. 264 Best time for appointments
  270. 265 Know the detail
  271. 266 Stimulate debate
  272. 267 Understand how you are judged
  273. 268 Keeping your dogs under control
  274. 269 Be accountable
  275. 270 Get your own domain name
  276. 271 Innovation culture
  277. 272 Promises, promises
  278. 273 Stay alert
  279. 274 Think local
  280. 275 Be vigilant
  281. 276 A magic word
  282. 277 Recognize people
  283. 278 Surprise customers with speed of response
  284. 279 Use testimonials
  285. 280 The leadership pipeline
  286. 281 Introduce a third alternative
  287. 282 Attract and encourage talent
  288. 283 Tell people you’ve won an award
  289. 284 Let people rip off your ideas
  290. 285 Be careful what you wish for!
  291. 286 In the beginning—or not?
  292. 287 Let them shout!
  293. 288 Silo busting
  294. 289 Maximize your collection of useful information
  295. 290 Get out of the limelight
  296. 291 Go where people will see you
  297. 292 A cosmic danger
  298. 293 Tell people what things cost
  299. 294 Do the right thing
  300. 295 Develop a separate brand for each market
  301. 296 Managing by wandering about (MBWA)
  302. 297 Come fly with me
  303. 298 Keep your eggs in one basket
  304. 299 Listen, learn and act
  305. 300 Join a trade organization
  306. 301 Remove fear of risk
  307. 302 Buyer aware!
  308. 303 Almost unique
  309. 304 Set reasonable goals
  310. 305 Convergence
  311. 306 Not at your convenience
  312. 307 The most time-saving object in your office
  313. 308 Respect the culture you inherit
  314. 309 Press your journalist
  315. 310 Sell in collaboration with someone else
  316. 311 That’s what you ordered
  317. 312 Being honest with customers
  318. 313 Link to a cause
  319. 314 Upstage your competition
  320. 315 Cheaper by default
  321. 316 Encourage candor
  322. 317 Motivation as a catalyst
  323. 318 Give a speech
  324. 319 Psychographic profiling
  325. 320 Get feedback
  326. 321 The right way to use numbers
  327. 322 Watch TV
  328. 323 What I meant to say …
  329. 324 Delegate
  330. 325 Make description ring a bell
  331. 326 Take control of your interviews
  332. 327 Complexity breeds cost
  333. 328 Support and challenge groups
  334. 329 How to go upmarket
  335. 330 Turn a disadvantage to an advantage
  336. 331 Reinvent yourself
  337. 332 Profile yourself in Wikipedia
  338. 333 Consider the culture
  339. 334 Say sorry sometimes
  340. 335 Put value on information about the customer
  341. 336 Satisfy their cravings
  342. 337 Cross-selling and up-selling
  343. 338 Think small
  344. 339 Get a life
  345. 340 Does anyone use this?
  346. 341 Develop an icon
  347. 342 Take a long-term view
  348. 343 Grab onto something unpopular
  349. 344 Use symbols
  350. 345 Make your ads look like—and read like— editorial
  351. 346 Developing employee engagement
  352. 347 Join LinkedIn
  353. 348 Avoiding meeting mayhem
  354. 349 Log objections
  355. 350 Involve the team
  356. 351 Does size matter?
  357. 352 Use language your customers can understand
  358. 353 Get yourself on the expert commentator list
  359. 354 Big strategies
  360. 355 Customer bonding
  361. 356 Be fair
  362. 357 Educate your customers
  363. 358 Stick to the values
  364. 359 Take your time
  365. 360 Bring your enemies inside the tent
  366. 361 Implementation
  367. 362 Get it invoiced!
  368. 363 Using customer information
  369. 364 The small print
  370. 365 Be decisive
  371. About the Authors