I wrote this primer to bring together a burgeoning and exciting literature on social networks and social capital in a way that is clear and accessible to the busy executive or student. While my own research over the past 15 years on competitive strategy, top management teams, boards of directors, and new venture creation has involved social networks and social capital,1 this book brings together a vast set of resources in fields ranging from sociology to organizational behavior.
One of the reasons, I believe, that the social network literature is not more widely read by managers is that so many of them believe that they already know everything there is to know about the subject, including their own personal and professional social ...
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