Tongue fu! Noise versus signal
There is no doubt that we are living in a noisy time. It seems that lots of people want to be heard and they are shouting for attention. Great amplifiers are able to separate the signal from the noise. They do this by thinking, communicating and leading all the time. This is the three-step formula for amplifiers. Chapter 8 looks at the thinking part of the equation, and the whole book explores the leading part. This chapter and the next will continue to widen the conversation around the communicating part of the formula.
Communication is measured less by what you say and more by what is heard. Talk as much as you like, but if the message is not getting through then you are not communicating. Too often leaders say ‘message delivered’, without checking or doing anything they can to ensure ‘message received’.
Communicating is the main leadership activity of amplifiers. But while speakership is the first and primary tool of amplifiers, it is only one of six communication channels available to them. In this chapter we will explore the other options. Speakership rah-rah is the first among equals, but dedicated amplifiers will want more modes of influence than simply speaking in public.
Amplifiers need to be world-class communicators. They need to be black belts in tongue fu — the martial art of the amplifiers. Instead of kicking, throwing and punching, amplifiers are telling, showing and asking. Amplifiers require both flexibility and capability ...