Findability is at the center of a fundamental shift in the way we define authority, allocate trust, make decisions, and learn independently. There are some visible signs in the rise and fall of bloggers and journalists, search engines and portals, Wikipedia and Britannica, but most of the change comes slow and subtle like poetry, fine wine, and old age.
Consider in this vein, the cards I'm about to show about an episode of back pain I experienced not long ago. While working on this book, and managing a heavy consulting workload, my lower back began to hurt. A lot. I'd had a mild episode the previous year, precipitated by mowing the lawn, but this time it was back with a vengeance.
Since I was spending a lot of time at my desk writing, I first blamed poor posture, and hastily bought an ergonomic Herman Miller chair from http://OfficeDesigns.com. It's very nice. I'm sitting in it now. But it didn't help my back. After a few weeks of agony, I visited my doctor. I told her that stress could be a factor. She asked me to bend over, told me I have scoliosis, then prescribed physical therapy and three Advil, three times a day.
So now, I'm spending an hour a day on the floor doing the Cat and Camel.[*] I'm popping 63 pills a week. And my back pain is worse, not better. I've been doing some online research, but the authorities at http://nih.gov are in agreement with my doctor's course of treatment. So, in desperation, I go to Google. And I enter: "back pain" stress.
I find an ...