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Ambient Findability by Peter Morville

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Design

Design has emerged as one of the world's most powerful forces. Our lives are intimately touched by architectural, environmental, industrial, and visual design. Most of the places and objects that shape our experience have been designed by intention. And the Internet has created new frontiers for interaction, information, and communication design.

In the past decade, an eclectic community of pioneers embraced the challenges of web design. Graphic designers, information architects, web producers: our titles are as diverse as our skills, and yet we face the same challenges. We must understand our medium and our users. We must keep pace with the relentless march of technology. And we must communicate our value and defend our designs over and over again. When dealing with marketing folks in particular, we find ourselves repeating the following mantra:

You are not ...

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