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Always On by Brian X Chen

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Chapter 5

the battle for control

The application had a simple premise: shake the iPhone to undress the girl. German tabloid Bild inserted this special gimmick into its iPhone app to allow users to undress Bild’s girl of the day in hopes of attracting more buyers. But Apple refused to allow the nude images into the app store, deeming sexual content objectionable.

Bild can’t say they weren’t warned. Apple owns and operates the App Store, so it is entitled to decide which apps are allowed inside it. The rule about nudity was clear from day one: when Steve Jobs introduced the App Store in June 2008, porn was at the top of the list of content that wouldn’t be allowed inside, along with malicious content and apps that invade privacy. To Bild, however, ...

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