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Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In by Brian X. Chen

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Chapter 2
a new frontier
When he was thirteen years old, Phillip Ryu and his father Seungoh scooted desks side by side to work on their first project together: a Mac version of Pong. They finished the game over a weekend and then slapped it on their website for $5 a copy. It was just a playful experiment, but to the Ryus’ surprise, their Pong game was a hit among Mac users and some popular blogs.
It was 2001, and Apple had just released its brand-new operating system, Mac OS X. There was barely any software out for it, so in retrospect the fact that the Ryus’ Pong game became popular, crude as it was, wasn’t shocking. “We were staring at a new frontier in the face and didn’t recognize it then,” Phill told me. “When you start out with no competition, ...

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