Always In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life

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Maybe Twice in My Career I Was Brilliant

At 34 years old, I was divisional president of the Van Heusen Company. I had always been involved in the marketing of the companies and the brands I worked with, but now I was responsible for advertising all the brands in the company. As a young man, I learned from our head of advertising and one of my great collaborators, Henry Justus, that “the number one rule of marketing and advertising is to break through the clutter.” The other important idea I’ve always kept in mind is paraphrased from the legendary ...