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Always In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life by Mark Weber

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Packaging Yourself Is as Important as Packaging Your Products

Part of getting what you want is what you do before you even know you want it. Learning how to present and package yourself is critical to your success. Although it shouldn’t matter what you look or sound like, it does. Remember, you’re in business, and the people you meet and work with are not your friends; they are business associates. That’s a big difference. As a former designer, marketer, and product developer, I’m convinced that most people really, truly don’t know how to look ...

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