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All Time Essentials for Entrepreneurs: 100 Things to Know and Do to Make Your Idea Happen

Book Description

A pocket-sized pep-talk packed with inspiration and motivation.

Got an idea for a business? Just started out? Or wondering what to do next? From planning and setting up, to raising finance and making a profit, All-Time Essentials for Entrepreneurs is your one-stop shop for advice and tips on everything you need to know and do to get your business off the ground.

Jonathan Yates is a serial entrepreneur who understands that when you're launching or running your own business, you need ideas and answers fast. He runs regular seminars showing people just like you how to achieve their goals. His top 10 tips for success have been compared to those of business mogul and Apprentice TV show chairman, Sir Alan Sugar.

Blending indispensable advice and short bursts of inspiration with motivational quotes from the world's greatest thinkers, All-Time Essentials for Entrepreneurs is the smart little sidekick you'll find yourself turning to again and again.

'Jonathan has tremendous energy and drive. You can tap into that energy in this book.' Sahar Hashemi, co-founder of Coffee Republic

'Jonathan is one of those rare individuals who has great business acumen as well as entrepreneurial insight. His passion to succeed is infectious.' Mike Clare, Dreams

Table of Contents

  1. Copyright
  2. WHY YOU NEED THIS BOOK
  3. HOW TO USE THIS BOOK
  4. 1. START
    1. 1.1. 1: Begin it now
    2. 1.2. 2: Find your eureka moment
    3. 1.3. 3: Discover your purpose
    4. 1.4. 4: Learn to sell the concept
    5. 1.5. 5: Use your time wisely
    6. 1.6. 6: Involve family and friends wisely
    7. 1.7. 7: Be agile
    8. 1.8. 8: Step out of your career
    9. 1.9. 9: Find start-up capital
    10. 1.10. 10: Start today
  5. 2. IDEAS
    1. 2.1. 11: You are unique
    2. 2.2. 12: Find problems to solve
    3. 2.3. 13: Listen to your customers
    4. 2.4. 14: Do something you enjoy
    5. 2.5. 15: Learn a new skill
    6. 2.6. 16: Take a brilliant idea and do it better
    7. 2.7. 17: Harness the power of imagination
    8. 2.8. 18: Appreciate other people's interests
    9. 2.9. 19: Protect your ideas
    10. 2.10. 20: Create an elevator pitch
  6. 3. MOTIVATION
    1. 3.1. 21: Be responsible for change
    2. 3.2. 22: Don't just dream, do it
    3. 3.3. 23: Take a day off
    4. 3.4. 24: Set goals to achieve them
    5. 3.5. 25: Enjoy feeling uncomfortable
    6. 3.6. 26: Visualize achievements
    7. 3.7. 27: Embrace flow
    8. 3.8. 28: Keep on going
    9. 3.9. 29: If it was easy, everyone would do it
    10. 3.10. 30: Find your motivation
  7. 4. OPPORTUNITY
    1. 4.1. 31: Find out who you are
    2. 4.2. 32: Do the research
    3. 4.3. 33: Grow your personal network
    4. 4.4. 34: Take every opportunity
    5. 4.5. 35: Read a magazine
    6. 4.6. 36: Create a scalable business
    7. 4.7. 37: Be tenacious
    8. 4.8. 38: Go for larger deals
    9. 4.9. 39: Absorb criticism and use it
    10. 4.10. 40: Surround yourself with intelligence
  8. 5. CHALLENGES
    1. 5.1. 41: Embrace problems
    2. 5.2. 42: When things get tough, keep going
    3. 5.3. 43: Learn from mistakes
    4. 5.4. 44: Overcome big issues easily
    5. 5.5. 45: Ask for help
    6. 5.6. 46: Make a decision
    7. 5.7. 47: Find opportunity in a crisis
    8. 5.8. 48: Walk around a problem
    9. 5.9. 49: Learn to adapt and think creatively
    10. 5.10. 50: If you find things tough, that's good
  9. 6. MONEY
    1. 6.1. 51: Manage cash flow
    2. 6.2. 52: Manage spending
    3. 6.3. 53Work on your business
    4. 6.4. 54: Be an effective organizer
    5. 6.5. 55: Always ask for more
    6. 6.6. 56: Use the equity you have
    7. 6.7. 57: Use other people's money
    8. 6.8. 58: Be what investors are looking for
    9. 6.9. 59: De-risk the proposition
    10. 6.10. 60: Be accountable for your goodwill
  10. 7. STRATEGY
    1. 7.1. 61: Become an expert
    2. 7.2. 62: Stay in control
    3. 7.3. 63: Create a unique business culture
    4. 7.4. 64: Break constraints
    5. 7.5. 65: Try something completely different
    6. 7.6. 66: Keep competitors close
    7. 7.7. 67: Outsource
    8. 7.8. 68: Call someone right now
    9. 7.9. 69: Move the boundaries
    10. 7.10. 70: Do it better than the competition
  11. 8. MARKETING
    1. 8.1. 71: Evangelize your services
    2. 8.2. 72: Create a brand
    3. 8.3. 73: Create customer involvement
    4. 8.4. 74: A brand is a promise
    5. 8.5. 75: Punch above your weight
    6. 8.6. 76: Create a buzz
    7. 8.7. 77: Make yourself heard
    8. 8.8. 78: Create a family of products
    9. 8.9. 79: Create your own PR
    10. 8.10. 80: Be positively disruptive
  12. 9. SALES
    1. 9.1. 81: Under promise and over deliver
    2. 9.2. 82: Sell benefits not features
    3. 9.3. 83: Generate goodwill
    4. 9.4. 84: Ask for a referral
    5. 9.5. 85: Provide free advice for customers
    6. 9.6. 86: Make yourself part of the team
    7. 9.7. 87: Create excellent customer service
    8. 9.8. 88: Don't have clients, have friends
    9. 9.9. 89: Ask for the business
    10. 9.10. 90: Negotiate every opportunity
  13. 10. SUCCESS
    1. 10.1. 91: Adopt the right perspective
    2. 10.2. 92: Hard work pays off
    3. 10.3. 93: When people say 'no', ask again
    4. 10.4. 94: Create your own luck
    5. 10.5. 95: Enjoy small successes
    6. 10.6. 96: Create solutions to problems
    7. 10.7. 97: Set realistic, achievable goals
    8. 10.8. 98: Rise to the challenge
    9. 10.9. 99: Do everything to make your idea real
    10. 10.10. 100: Become an entrepreneur
  14. ABOUT THE AUTHOR
  15. ACKNOWLEDGEMENTS