This book started by observing the hopes and dreams that motivate Âpeople to serve as leaders of organizations, and to serve as entrepreneurs who start businesses. We quickly acknowledged that harsh reality often sets in, under the extreme demands of running a business. We saw that the sheer complications involved in running a business impose overwhelming demands upon leadership. Maybe more importantly, we explored the difficulties of trying to control and lead an entity that has a life and a mind of its own.
We have seen that organizations, enterprises, businesses, and so on consist of living service webs, whose components are role-players, where roles are defined by the services they perform. These services are performed ...
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