All Services, All the Time

Chapter 17

Return on Investment for Health Promoting Efforts

It almost goes without saying that the resources that you allocate to ­various health promoting and health sustaining activities and development need to return greater value than your investment. It is clear that we need to be able to demonstrate business results in terms of the value that they deliver to the organization and its role-players. As a result, we propose here a simple accounting framework that evaluates return on investment (ROI) in business health, from the perspective of role-players with ­specific responsibilities. Since this is an internal decision-making framework, we allow the ledger to reflect multiple types of value to the beneficiaries of health enhancement ...