Chapter 16

Health Promoting B2B Services

In the last chapter we explored some advantages to clearing much of the detail from your mind, through various documentation and mapping tools, which you can delegate to role-players within your organization or to outside consultants.

In this chapter, we’ll take a brief scan through a virtual catalog of ­services within the third category of services we mentioned in the Introduction. The first two broad categories we mentioned are (1) the ­services that your business offers to external recipients (customers, etc.) and (2) the internal services that the role-players in your business provide to each other and to the business itself. The third category consists of those services consumed by your business ...

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