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Alignment: Using the Balanced Scorecard to Create Corporate Synergies by David P. Norton, Robert Kaplan

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CHAPTER SIX

CASCADING THE PROCESS

PREVIOUS CHAPTERS ARTICULATE theory and discuss examples of how to align business and support units with a corporate strategy. Corporations follow different paths to achieve enterprise-wide alignment. Some start at the top, at the corporate level, and then cascade sequentially down the organizational hierarchy. Others start in the middle, at the business unit level, before building a corporate scorecard and map. Some launch an enterprise-wide initiative right at the start, and others conduct a pilot test at one or two business units before extending the scope to other enterprise units.

In our experience, there is not a single correct answer. We have seen multiple approaches used, each of which ended up with ...

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