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Alignment: Using the Balanced Scorecard to Create Corporate Synergies by David P. Norton, Robert Kaplan

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CHAPTER FOUR

ALIGNING INTERNAL PROCESS AND LEARNING AND GROWTH STRATEGIES: INTEGRATED STRATEGIC THEMES

CHAPTER 3 COVERS the synergies from enterprise value propositions that align financial and customer capabilities across a collection of business units. In this chapter, we explore the opportunities organizations can exploit by aligning their internal business processes and their intangible assets to achieve enterprise-level synergies. We discuss four types of enterprise value propositions: shared processes and services, vertical integration, intangible assets, and corporate-level strategic themes.

SYNERGIES FROM SHARED PROCESSES AND SERVICES

Among the most common ways to create enterprise-derived value is by sharing common processes and services ...

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