People are our most valuable asset.”

Maria Green laughed. She had just asked Will Peres, the CEO of Capital View, what his organization’s most valuable asset was. She knew what his answer would be before she asked the question. She had asked this question to every CEO she had ever met and their answer was always the same. They must teach them that on the first day of CEO school, she mused. The question was harmless enough and the answer had become a cliché, but Maria moved ahead with her follow-up question, the one CEOs really didn’t like.

“So how much of your time do you spend on your greatest asset?”

Peres paused for a moment before answering. ...

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