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Agile Talent by Norm Smallwood, Jon Younger

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5

Ensuring Professional Excellence

Growing Talent That You Don’t Even Own

We have examined the importance of positioning the organization to better attract, welcome, and onboard agile talent. An employer branding approach enables organizations to appeal on a more targeted basis to needed external (and internal) resources. Because brand is a contract, not an advertisement, leaders must make the brand real by assessing the situation, defining needs for change, and reducing or closing the gap between what the employer brand offers and what it actually delivers.

From discussions with executives across industries, we also know that creating an environment that addresses the work and career interests of external experts is not often a priority for ...

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