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Agile Productivity Unleashed by Jamie Lynn Cooke

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CHAPTER 2: WHY IS AGILE SO EFFECTIVE?

The pharmaceutical company case study on page 18 paralleled two organizations faced with exactly the same challenges: the same product, the same market demand, the same timeframe and the same budget allocation. The only difference between these organizations was the way in which each chose to approach the business problem. So, why was the outcome of each activity so dramatically different for Agile Approaches, Inc. compared to its competitor?

This chapter reduces the business case for Agile approaches to three bottom-line factors:

  • Agile approaches protect organizations from controllable risk on a number of levels
  • Agile approaches cost relatively little for organizations to start (or stop) using
  • Agile approaches ...

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