Agile Product Management with Scrum: Creating Products that Customers Love

Forewordby Brett Queener

There is a great movement taking place today throughout the software industry: the agile movement. Over the last two decades, many customers, partners, and employees have become disenchanted with the way we develop enterprise technology solutions. These solutions are often low in quality, take years to be brought to market, and lack the innovation necessary to solve real business problems.

At Salesforce.com, we aspire to be a different software company by focusing on customer and employee success. We knew that using traditional methods to deliver software just wouldn’t work for our vision of a different kind of company. We had to rethink the model, throw out our assumptions, and find a better way. We asked ourselves: ...