Cover page by Roman Pichler

Safari, the world’s most comprehensive technology and business learning platform.

Find the exact information you need to solve a problem on the fly, or go deeper to master the technologies and skills you need to succeed

Start Free Trial

No credit card required

O'Reilly logo

2. Envisioning the Product

It wasn’t fun to have a telephone conference in the early 1990s. Participants would often have to turn their heads away from the table and shout into a microphone. When people talked simultaneously, their voices cut out, turning conversation into gibberish. Polycom, a company that specializes in telepresence, video, voice, and content-sharing solutions, recognized that its customers needed telephone conferences that felt more like natural face-to-face conversations—without any distortion, echoes, or other interruptions. So Polycom envisioned a product with the following attributes (Lynn and Reilly 2002, 63):

• Superb audio quality—allowing more than one person at a time to speak and still be understood

• Simple to ...

Find the exact information you need to solve a problem on the fly, or go deeper to master the technologies and skills you need to succeed

Start Free Trial

No credit card required