AGILE MARKETING

Acknowledgments

I'd like to give special thanks to my team, especially Bernard Klopfer and Betsy Corey, for making the seemingly impossible always possible–you are amazing; Karen Sleeth and the CA Press team for encouraging my writing and helping along the way; my boss and friend, Ellyn Raftery, for showing me it is possible to have it all and supporting me through this book-writing process. Special thanks to Joanne and Bernie for your friendships and your openness to work with me early on to implement and iterate the agile marketing processes I discuss in the book.

I'd also like to thank my publisher and editors at Apress, especially Jeffrey Pepper and Jennifer Blackwell; also those authors and contributors to this book who paved the way before ...