O'Reilly logo

Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous by Marc McNeill, Lindsay Ratcliffe

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

1. Redesigning Design

“TO BRING ONE’S SELF TO A FRAME OF MIND AND TO THE PROPER ENERGY TO ACCOMPLISH THINGS THAT REQUIRE PLAIN HARD WORK CONTINUOUSLY IS THE ONE BIG BATTLE THAT EVERYONE HAS. WHEN THIS BATTLE IS WON FOR ALL TIME, THEN EVERYTHING IS EASY.”

—THOMAS A. BUCKNER

Over the past twenty years of digital design, designers have fallen by the wayside as the techies have taken control. Now it’s time for us—the designers—to change our mindset and get back in the game.

The design process is stuck in the old world of print: a super conglomerate agency, tangible artefacts, and deadlines. At its worst, it can be a world of ego-driven elitism and tribal mentality. Design needs to be redesigned.

Design is currently driven by deadlines, the points ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required