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Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous by Marc McNeill, Lindsay Ratcliffe

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This is when we start to get a little bit more focused. We want to take the ideas that we have narrowed down and add the next layer of detail. This is about extending the thinking to make sure that it has legs and is actually more than just an idea but a concept that is worth pursuing.

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