Cover page by Marc McNeill, Lindsay Ratcliffe

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How do we do it?

We want to do just enough work at the beginning to remove uncertainty and clarify what the business (and customers) need. We do this by getting the right people together to make it happen. What follows are the key elements for getting our ducks in a row before we move into build.

Gather the right people in the same place at the same time

The importance of gathering all the key stakeholders and team members at the outset cannot be overstated. From them will emerge a common understanding of the problem to be tackled and its potential solutions. This understanding must be common not only to the various areas of the business itself but also to those implementing the solution (both designers and IT).

This means having business, design, ...

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