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Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous by Marc McNeill, Lindsay Ratcliffe

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Agile team structure and the role of the designer

As organisations recognise the advantages that agile can deliver, we’re increasingly seeing agile and its derivatives as the delivery project management tool of choice. This is especially true in the commercial world of digital product development, where the promises of early working software and a flexible, scalable process that enables an adaptive approach to product development is very attractive.

The world of digital product and service development is one where customer experience is critical to business success. Despite this, the role of experience design has been somewhat underrepresented on agile projects to date. Agile project managers apply project patterns and team structures that are ...

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