Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous

Design in a vacuum

By comparison, design as a functional discipline has had very few pivotal changes. While some techniques have evolved with the advent of digital technology, the processes remain largely the same. Perhaps design has not faced the same challenges as IT, or perhaps as designers, we are blind to the challenges we’re at the pub celebrating, having left IT to pick up the pieces.

Design as a functional discipline has had very few pivotal changes.

Design has become so wrapped up in its previous successes that it can be ego-driven, elitist, and exclusive. Design is invariably done in a self-referential vacuum of where no other factors are considered. At its best this approach considers the end customers, but sometimes to the exclusion ...