Foreword
Today’s global marketplace is dynamic and extremely competitive, which puts new and different pressures on companies to remain relevant to their clients.
Twenty-first century clients expect and demand rapid response to their needs, and “good enough” service is just no longer acceptable. Solutions and services must be of the highest quality, and in order to keep current clients and attract new ones, organizations must aim to exceed client expectations.
While it is extremely important for global companies such as IBM to be attentive to the fluid needs of the marketplace, it is just as important to invest in having a portfolio of enduring skills and expertise within the company to satisfy the needs of clients regardless of where they ...
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