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Agile by Design by Rachel Alt-Simmons

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Chapter 1Adjusting to a Customer-Centric Landscape

Emerging customer needs and demands are driving a new imperative to align business, technology, and analytic strategies. With consumer forces forcing both rapid and dramatic change throughout every industry, companies need to take an outside-in approach to enable customer-centricity. A customer-centric organization aligns their business model to the customer's point of view, integrating functional areas, product lines, and channels to create 360° customer-centric business processes. Analytics facilitate the decision-making within those processes. Most companies lack the organizational structure to innovate quickly and are challenged by the scale of this transformational change. Agile approaches can be used to incrementally (ergo, more quickly) drive the transformation and create a fail-fast/succeed-sooner culture.

It's a Whole New World

Just a few short years ago, if you wanted to buy something, you likely got into your car and drove to a store. Maybe the product you wanted was special and only one store in town offered the item. You arrived at the store and paid whatever price the store was asking because you really, really wanted it. Fast forward to today—instead of going to the store, you pick up your mobile device, tap a few buttons, and you find that same item available from dozens of online marketplaces. You select the cheapest price, and a drone drops it off on your doorstep the same day. You've also sold your car, since ...

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